Established by Jack Rodaway in 2025, the toasted florist signals a different approach to floristry, incorporating a background in high-end event floristry and weddings abound Hertfordshire & London.
Jack began studying a professorial dance & musical theatre diploma at The Urdang Academy in London in 2018. The academy gave Jack the opportunity & outlook to express his creative approach in life through movement & expression.
With the disciplined training & tools he found he could refine & nurture his true passion throughout his life which has been flowers & nature.
Lockdown 2020/21 gave Jack the opportunity to focus & begin his career in the floristry industry.
A bit more about The Toasted Florist
Jack started his training at one of London’s most prestigious floristry education schools, The Judith Blacklock school of flowers in Knightsbridge, London gave him the knowledge to refine his passion. Jack graduated with a certificate in professional business of floristry & event styling in May 2021.
Since then Jack has worked for a number of florist companies across London & Hertfordshire. Working from large scale event installations, weddings & local flower shops.
Jack has a big passion towards all aspects of floristry but particularly the preparation of floral installations & the execution of these displays-on site to create a memorable, beautiful, & Immersive experience for his clients, taking notes on applying his skills to the use of colour and textures, effectively and imaginatively.
An instinctive visual literacy began to take hold, and after establishing the toasted florist, it’s become very much a love language through which flowers are now the main subject. Faded hues, and asymmetric angles appear instinctive, allowing the designs of nature to take centre-stage just as Jack once did.